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The pay-TV market is evolving, and boundaries are increasingly blurred between pay and free-to-air (FTA) TV services. Our forecasts take a holistic view of the market, and complement forecasts for traditional pay-TV services with top-level figures for paid-for over-the-top (OTT) video services to the TV.
This Report provides:
- forecasts for the number of pay-TV households, services, spend and average spend per subscriber (ASPS)
- forecasts split by platform: cable, IPTV, pay DTT, satellite, pay analogue terrestrial and OTT video services
- forecasts for 11 individual countries; 15 countries and territories that are modelled as the 'rest of Western Europe'; and Western Europe as a whole
- an overview of the trends and drivers in the market
- top-level overviews of the key countries in the region
- recommendations for traditional pay-TV operators.
GEOGRAPHICAL COVERAGE
Forecasts are provided for the following countries.
- Denmark
- Finland
- France
- Germany
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- Italy
- Netherlands
- Norway
- Portugal
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Forecasts are also provided for 15 countries that are modelled together as the 'rest of Western Europe'; and Western Europe as a whole.
DATA COVERAGE
The Excel data annex provides detailed 5-year forecasts of the following KPIs in the pay-TV and OTT video services market in Western Europe.
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KPIs |
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Splits |
- households
- penetration
- spend
- average spend per subscriber
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Technology:
- analogue cable
- digital cable
- pay analogue terrestrial
- IPTV
- pay DTT
- satellite
- OTT video services.
Pay-TV spend is split into the following categories:
- linear programming
- pay-per-view (PPV)/video-on-demand (VoD) services (on-demand content).
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